E-commerce giant Alibaba has broken its own record for sales on China's Singles Day, the world's biggest online shopping event.
By the close of trade, the site had seen sales worth 91.2bn yuan ($14.3bn; £9.4bn), a 60% increase from last year.
In comparison, sales on Cyber Monday, which is the biggest online shopping day in the US, hit $1.35bn, according to data analytics firm ComScore.
Singles Day is held every year on 11 November.
The day is also referred to as Double Eleven because of its date.
http://www.bbc.com/news/business-34773940
Structure of the Lead：
WHO-no given
WHEN-
WHAT-E-commerce giant Alibaba has broken its own record for sales on China's Singles Day
WHY-no given
WHERE-In Tainan
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Keywords：
1.E-commerce:電子商務
2.yuan:元
3.analytic:分析
4.firm:公司
5.refer:參考
To my amazement, single's day can make such a huge profit!!
回覆刪除Recently, this trend has became more and more common, but I think most of the atmosphere are created by the dealer!!! No wonder they can earn large amount of money.
I think it's very clever to set 11 November as a single's day. With the trend of singles to achieve profitable results. Maybe there will be more and more things which are designed for singles appear in the future.
回覆刪除I think the single day is really boring. But most of the sellers hold the discounted event on that day, which made people crazy and like the single day. If Alibaba wasn't founded in China, will the company still success today?
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